Harnessing business to profitability and beyond

Shameela Soobramoney

At TEDxJohannesburg Countdown, NBI CEO Shameela Sobramoney and journalist Toby Shapshak discuss the role of businesses in creating a sustainable world. They explore challenges and opportunities for companies to prioritise sustainability over short-term interests, emphasising collective impact and individual actions. They highlight the need for a just transition in sectors heavily reliant on fossil fuels. Their conversation provides insights into how businesses can drive positive change and inspire a brighter future.

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Shameela Soobramoney is the CEO of the National Business Initiative (NBI), which aims to create a sustainable, equitable, and thriving South Africa. She has held senior corporate strategy, finance, operations, and sustainability positions. With her experience as a former chief sustainability officer of the Johannesburg Securities Exchange and an environmental NGO board member, Shameela is passionate about businesses and countries' role in creating a sustainable world while still thriving economically.

LinkedIn: Shameela Soobramoney

Web: nbi.org.za