The gentle revolution to repair the food system
Michele Sohn
Michele Sohn uses compelling storytelling to champion a transformative approach to addressing the broken food system. She underscores the importance of collective action in bringing together ordinary individuals and grassroots organisations at the community level. By emphasising the shift from scarcity to collaboration, Sohn highlights the importance of active engagement, listening, and validating community efforts. Rejecting passive charity, she encourages prioritising people's agency through supporting, encouraging, and acknowledging their dreams and creative solutions. Her core idea is to empower communities for positive change in the food system through sustainable, locally-driven solutions, inspiring a call to action for a more equitable future.
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Michele had a successful career using research to shape strategies for blue-chip companies to sell more products to consumers who could not afford them. COVID changed that. She now pours her energies into helping organisations understand and support entrepreneurs operating in informal economies in Africa. Her passion lies in solving the impossible challenge of fixing broken food systems. She implements this work through 10 Million Makers, a PBO she is a director of. Michele holds a BA in Fine Arts (Wits) and an MBA (Wits Business School).
LinkedIn: Michele Sohn